Personal Finance Consultant, Rifka - In the News

Article about personal finance consultant Rifka in the Jewish Telegraph, October 2009

JEWISH TELEGRAPH Friday October 2, 2009

Rifka Lebowitz gives advice

A YEAR ago, Glasgow-born RIFKA LEBOWITZ handed in her notice as the head of an Israeli investment bank’s foreign currency desk in order to fulfill her dream of helping people undergoing financial crises. Rifka, of Beth Shemesh, said: “Everyone was shocked because I handed in my notice on the worst day of last year’s stock market crash. “But my dream was to set up my own company to help people and I realized that people would need memore during a financial crisis.”Her hunch was right and Rifka has built up asuccessful financial consultancy business calledFinancial Savvy Women, aimed especially at women,many of them English-speaking olim. She said: “Often it’s the husbands who deal with the finances. On divorce or bereavement many women are suddenly on their own without having had financial exposure. Also some married women come to me because they want to understand what, up to then, had been their husbands’ province.”She also felt that women were more prepared to acknowledge their financial inadequacies and go for help than me n.Rifka addedthat the financial world and banking inparticular was very different in Israel than in Britain.
Rifka, who gives Nefesh B’Nefesh seminars to new olim,explained:“It is important for new olim to be comfortable with the Israeli banking system and stock market.Unlike the British banks, which provide a service,Israeli banks market a product....Click here to read full article

Article From Haaretz English Edition September 2009

Closing the financial gender gap

By Raphael Ahren, Haaretz, September 11th, 2009

If traditional gender roles have left women less adept at running their finances than men, Rifka Lebowitz, a Glasgow-born private financial consultant, says female immigrants in Israel struggle with money matters in particular. "Everything is in Hebrew and sometimes they're on their own, and even their husbands don't fully understand the system," she explains.
To counter this trend, Lebowitz has started offering private tutorials to rectify the situation for local English-speaking women. "There are certainly many sophisticated women who are very good with their finances; some of them run the top companies in Israel and in the world. But there are also many women who aren't - for whatever reason," Lebowitz, told Anglo File this week.
"Maybe they felt it wasn't their place [to understand finances], or sometimes they just weren't interested until the time when they had no choice, or they made aliyah and [suddenly] needed to budget, to do things they never had to do before," she surmised. "It's not that women aren't capable, just sometimes some women weren't exposed to the same financial knowledge men are exposed to."...

...she worked for a few years at a bank's foreign currency desk, where she dealt mainly with Anglo clients and realized many of them had difficulties with the way the financial world works in Israel. ....

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